BMW i Interaction EASE
With their mission to construct a sustainable future for people and the planet through innovative textile, BYBORRE has developed the fabrics for the future interactive car interior for BMW. As presented at the Consumer Electronics Show (CES) in Las Vegas in 2020, a near future concept car cabin module donned the BMW i Interaction EASE, departing from the contemporary understanding of a car interior, creating an inviting space with a high “feel-good” factor in which to spend time. At its special BMW i Interaction EASE experience booth, the car manufacturer was seen manifesting its visionary approaches to create the mobility experience of the future.
Client: BYBORRE x BMW
Year: 2020
Services:
+ Development
Through the form-follows-function ethos, the cabin’s upholstery was turned into a tactile three dimensional knitted surface interface through the custom developed BYBORRE textile. This smart materials embedded surface provides the passenger an integrated, naturally intuitive and interactive experience of control and demand over the car’s interior.
