ADIDAS
TRUE COLOR
Adidas believes that sport has the power to change lives and it's a belief that runs deep. In coming together with BYBORRE for the launch of TRUE COLOR, the partnership wants to challenge the wider industry to use creativity as a change-agent to reduce environmental impact throughout each step of the design and creation process; from identifying the end user, to decisions on materials and where they come from, to how we design textiles and make them into garments.
Client: BYBORRE x ADIDAS
Year: 2021
Services:
+ Pattern making
+ Sourcing
+ Development
Photos:
+ Tomek Dersu Aaron
The True Color process urges all experts in the industry to strive to use materials, in every sense, at their most raw and pure form. Keeping processes like dyeing, finishing, constructing, and processing to a minimum is a strong step to making a garment’s evolution an environmentally friendly one. Also to be conscious of how far your materials travel on their journey to becoming a finished product. The goal is to avoid unnecessary steps and emission through travel before a garment is made.
