_client
BYBORRE x BMW
_year
2020
_services
Development, Production
_project intro
Aligned with BMW's mission to build a sustainable future through innovative textiles, BYBORRE developed custom fabrics for the BMW i Interaction EASE concept car interior, unveiled at CES Las Vegas in 2020. The project reimagined the car cabin as an intuitive, passenger-centered space. The cabin's upholstery became a tactile, three-dimensional knitted interface. Embedded smart material enabels passengers to intuitively interact with and control the interior environment.
_client intro
BYBORRE is a Dutch textile innovation studio exploring the intersection of craft, technology and sustainability. The studio develops advanced knitted textiles engineered for performance, circularity and tactile experience, collaborating with global brands to reshape industries from fashion to automotive.
_services
Providing on-site upholstery execution at BMW's creative studio DESIGN WORKS in Los Angeles for 2.5 weeks, completing the main exhibition car model and two additional showcase chairs.