DICKIES
Dickies® is part of VFs portfolio of active lifestyle brands and the global leader in performance workwear. The brand has been providing hard-wearing, long-lasting and comfortable clothes since 1922.
Starting with the bib overalls, Dickies has grown from work pants and work shirts to offer a full line of pants, shirts, jeans, outerwear, scrubs, tactical and mechanic uniforms. Hardworking men and women have ever since trusted Dickies for its unmatched durability and value.
Client: DICKIES
Year: 2024
Services:
+ Design
+ Development
Dickies is expanding its European lifestyle range, with a strong emphasis on broadening its denim offerings starting from SS26. To support this growth, I was invited to join the design team.
After assessing the current denim line, I began developing and designing the SS26 denim collection. My role involved refining and streamlining fits, systematise the product range for a seamless, cohesive lineup, and creating a structured wash library, branding guide, and trimming overview to ensure the collection aligns with the renowned Dickies’ legacy.
