THE NEW ORIGINALS

THE NEW ORIGINALS

_client

THE NEW ORIGINALS

_year

2024 - 2026

_services

Development, Production

_brand intro

The new originals find their early beginnings in 2011, as a close group of friends running a blog to share and curate interest within fashion, design and music. TNO started making a name in Amsterdam’s nightlife scene by hosting parties at its infamous venues under the pseudonym TNO sound system. Officially founded in 2015, TNO has since then grown into a full fledged brand, making performance clothing for creatives and striving to make durable and long-lasting apparel that bring emphasis to one’s individuality.

_services

Long-term production management support (2–3 days per week, on-site and remote) across multiple seasons, coordinating with facilities in Europe and Asia. Beyond day-to-day oversight, Ground Support introduced stronger structure and organisation by implementing streamlined timeline management, clearer gatekeeping processes, and improved cross-functional coordination to ensure smoother delivery and better alignment across internal teams.